As a landscape supply company, you may not pay too much attention to landscaping trends. However, there are many reasons why you should. Consumer trends do impact your business.
Consumers control every market, whether you sell to them directly or not. You do sell to landscape designers, who are typically very in tune with trends. You can thank the many TV shows, blogs, and social media posts like those on Pinterest for inspiring homeowners and designers to stay on top of the latest trends.
Like every design-focused discipline, trends will come and go. It’s in your best interest to keep up with them so you can then grow and stock the most popular plants for the season, increasing your chances of getting more orders.
Let’s look at some consumer landscaping trends that could drive your business in the next year.
The entryway is making a comeback after years of focus on simplifying outdoor living spaces. Considering the fact that the entryway is the first impression a home makes, it needs to look sharp for maximum curb appeal.
There are a variety of ways to carry out this trend. Depending on the locale and customer preference, many different shrubs and flowers can heighten the look of an entryway. Here are some that are trending:
- Serviceberry trees
- Ornamental grass
- Crape myrtles
- Japanese maple
With native plants, there is a lot less work required to get them to grow and thrive. They typically require less maintenance, too. Native plants have possibly become a trend because of convenience. They also usually come at a lower price.
Here are a few popular options for each region of the country.
These plants have to be able to handle the humidity and tough summer heat. Some favorites are hibiscus, crested iris, and swamp lily.
Plants for this region must be hardy and able to survive in rocky soil. Some plants that can thrive in these conditions include prickly pear, yucca, poppy mallow, and goldenrod.
The hot, dry desert isn’t exactly hospitable, but plants can grow here. Natives are autumn sage, pineleaf penstemon, and Spanish bayonet.
Conditions in this area vary from shady forests to dry prairies. This creates a greater diversity of plant options like blue sage, spiderwort, and little bluestem.
Rainy and vibrantly green, that’s how most picture the Pacific Northwest. Thus, there are many more selections that will do well here. Some options are broadleaf lupine, camass, lewisia, and Pacific bleeding heart.
Modern and Sleek
The modern home has straight lines and neutral hues on the outside so the landscaping should match. There are opportunities to use hard goods here, like all white pavers for an interesting walkway. Adding horizontal lines of sculpted plants in between pavers is a way to add depth as well.
When thinking about “modern” plants, consider those that are neutral colors, especially white. Anything white is in demand for modern landscaping. Designers may want to add a few architectural type trees like the Japanese maple.
Fountains and Flowers
Fountains have reemerged as a favorite addition to landscapes. They have evolved, however, and are not as ornate as those from the 1990s. New fountains are simple and adorned with colorful flowers. Landscape designers capture the look by offering a rainbow of flowers that create the same visual appeal as a wildflower meadow.
Water Management and Conservation
No matter what area of the country you are in, there is a shift towards planting items that are more water-friendly. This trend of sustainability has a lot to do with the consumer becoming more aware of the importance of being good stewards of the environment. This has all led to the rise of xeriscaping, which is the planning of landscapes with low-water plants.
This trend also includes the use of hard goods like rocks as filler instead of long stretches of green grass. Homes still want some areas of green but are much more likely now to choose to use hard goods in certain areas to reduce the need for water.
These are a few of the trends moving into 2019 that can help you be better prepared to meet your landscape design customer needs. It’s a smart idea to track trends on landscaping, which you can find here on our blog as well as lots of other landscape design publications. When you find a trend, see if you’ve seen an uptick in sales for those plants.
You can also track all your sales easily, as well as expose your products to many more buyers, by joining LandscapeHub. As an online landscape supply marketplace, any time a buyer searches for a plant you stock, you’ll be an option for them to purchase. LandscapeHub takes care of transporting the plants so there’s much less work for you to worry about. Learn more today about joining.