Growing your landscape design business is vital to your firm’s longevity. There are lots of options when it comes to promoting your brand, and you could spend plenty of time trying to figure out which ones to pursue. However, you’re busy running your business, so we’re sharing some great web marketing ideas to boost your business.
Create a Consistent, Professional Online Footprint
Your online footprint encompasses everything from your website to social media to digital advertising. No matter what tactics you decide to use, having a consistent, professional brand is essential. This means you need branding to include a modern logo and website.
Your brand needs to look established and credible. You’ll achieve this with a consistent look no matter what channels you use to attract potential customers.
Market Your Services Prior to the Busy Season
Your peak season will vary by location, but it’s typically early spring to fall. Start planning long before this so that when customers begin to need your services, you’ve already created lots of opportunities for them to become aware of your brand.
These opportunities could include emailing prospects with specials on their first service of the season. You could also promote spring specials on Facebook or consider digital advertising on a local website where your prospects may be looking for landscaping services.
Get Found Online with SEO
Search engine optimization (SEO) is a building block to being found online. It all starts with understanding what your ideal customers would be searching for online. You’ll need to determine the keywords with the most search volume and then optimize your content for those keywords.
To continue enhancing content with more keywords, you’ll need to keep adding new content in the form of blogs, which is also a great way to show off your expertise and inspire your readers with ideas.
Collect More Online Reviews
Online reviews are extremely important in attracting new clients. Most buyers want to hear from your previous customers and know that you’re a reputable firm. There are multiple areas where clients can leave reviews: Google, Facebook, Yelp, Houzz, HomeAdvisor, Angie’s List, and others.
First, you have to get clients to leave feedback. You can do this by sending them an email asking them to leave a review and directing them toward one of these channels. You could also include a request in your invoice. Any touchpoint you have with a client, ask for a review.
When you begin to get reviews, make sure they are apparent on your website, too. You can also include a section on your website just for testimonials.
Freshen Up Your Website
Your website is the most important part of your online profile. It should not only look great, but it should perform as a lead generator for your business.
Your website, at a minimum, should have these sections:
- Who you are
- Proof that you are reputable (testimonials, reviews, BBB rating, any other business-related credentials)
- Contact information (make it easy to contact you by placing your phone number in the right-hand corner)
- Blog content (which needs to be consistent, at least four posts a month)
- Vivid imagery
- Portfolio of your work
- Lead capture form that offers a free quote or consultation (ask for name, email, and phone number to start)
Enhance Your Google Listing
If you don’t have a free Google Business account, you need to get one. It’s very easy to do and can be a great way to show that you’re a reputable business.
When someone searches for landscaping services like yours, one of the first results Google shows from its search is your Google business listing. The Google listing should include photos and all your essential information such as:
- Your business’s name
- Phone number
- Hours of operation
- Business category
You’ll also manage and respond to any Google reviews from your Google My Business account. Make sure all your contact information is correct and update it whenever necessary.
Inaccurate information about you will actually prevent Google from bringing up your business in searches. Another benefit to keeping your business’s information current is you’ll be found readily on Google Maps.
Reach Out to Your Network via Social Media
Network as much as you can and as often as possible. Every day, there are opportunities to network to potential target audiences. Use Facebook, Instagram, Twitter, and LinkedIn regularly to reach out to your network (those that follow you or those that might see your posts because others share).
Social media is a very visual channel, which works well in the landscaping industry. You can post photos and videos of different projects so that others can see the quality of your work.
You can also post things like original content (blogs) that readers may enjoy. Then there are posts with promotions like new discounts or specials.
Use social media as a channel to communicate with those that are or could be your customer.
Online marketing should be part of your business growth strategy. Using these tips should help you attract and retain customers. Be sure to keep reading our blog with more ideas and tips for landscape design firms to improve your processes and grow your business.