For any company to find success, they must have a consistent and appropriate culture. Your culture impacts how your employees feel about the workplace, which influences their quality of work and the sales made by your company. Let’s look at what company culture is and how it affects your organization.
What is company culture?
Company culture can be described as the company’s image or personality. It’s what the company believes in and strives to be. It’s what makes your company unique. Company culture has everything to do with how employees, prospective employees, customers and the public perceive your business.
Company culture is powerful
A company’s culture weaves its way through every part of your company: sales, productivity, profits, morale, efficiency, and more. This can either be positive or negative.
When looking at companies that have a strong positive culture, you’ll notice it attracts both employees and new customers. It can inspire employees to want to do the best job every day and have a good attitude toward their peers and your customers. An inclusive, supportive culture can also reduce turnover, which is often high in the landscaping industry.
Culture’s impact on employee performance
Your employees’ performance is critical to your livelihood. Without a solid crew executing on the designs and ensuring that all pieces and parts are implemented, problems can pile up.
You can’t have your team being sloppy or making mistakes. But if you have a culture where there are no consequences or incentives, that’s probably what will happen. To keep the culture under control and on a positive vibe, there must be constant reinforcements both in how you communicate and the actions you take.
Employees want to feel valued and like they have some control over their work. Your culture should give your employees some autonomy if they earn it. Make employees feel like their efforts and ideas matter. No one wants to be talked down to or made to feel insignificant.
Strong company cultures also give employees opportunities to grow. Think of how you can make this happen. Even in a small company, there is still opportunity. As your business grows, make sure your employees know they can grow with you. If there is a real feeling of camaraderie and a sense that you are all in this together, it’s more likely employees will perform well and stay loyal.
Culture’s impact on employee happiness
The job market has improved tremendously over the past few years. You’ve probably seen some growth in your business as consumers have more disposable income to reimagine their landscaping. However, this also means that employees have more options when it comes to jobs. Are your employees going to head to greener pastures?
You can combat this turnover with an encouraging and constructive company culture. This could help them feel satisfied with their work, which means they will be happier. The most important parts of your culture that can bring higher satisfaction include flexibility, employee development, and a commitment to a good work-life balance.
You can’t expect your employees to work long, hard days, in sometimes grueling conditions, without any type of payoff in the end like time off or a raise. Improving employee satisfaction through a supportive company culture can reduce hiring and training costs while improving morale and increasing profits. Plus, happy employees typically are more productive and reliable.
Cultures’ impact on employee engagement
Employee engagement is key to keeping your employees happy and satisfied. You want your employees to be plugged into what’s going on in the company instead of turned off. You can strengthen employee engagement with these tactics:
- Communication: In companies with constant and regular communication practices, employees know their comments are welcome. This type of culture invites greater participation, creativity, and innovation.
- Safety: This is a key element when working outdoors. There are many safety threats including using equipment and the dangers of excessive heat. Companies that value employees emphasize safety. A culture of safety becomes part of all they do. It becomes a good habit.
- Collaboration: When everyone is on the same team, everything goes smoother. Employees want to collaborate in this type of environment instead of checking out. This can lead to inspiring ideas for your designs, too.
- Development: Cultures that nurture employee development and growth give workers a goal to work toward.
Culture’s impact on sales
When your employees are engaged and satisfied, it leads to higher sales. Your crew will be producing great work that your customers will want to share. For your sales team, being happy in their role is critical to how much effort they put into finding new business.
Sure, they are incentivized monetarily, but knowing that they matter to the organization can bring more work in. However, with a poor culture, you could have disgruntled employees that could be sabotaging business development.
Culture is such an important part of your business. It should be the foundation of everything you do. You need to communicate it both in what you say and what you do. You’ll find that the stronger your culture is, the more success you experience.