Homeowners have an investment to protect, and with property, there is always the potential for your assets to go up or down in value. While most of the value in a home is its interior and exterior, the appearance of a piece of land has tremendous value as well. Often called “curb appeal,” the first impression of a home’s landscaping does impact its value. It also can make future buyers want to take a look inside when the outside looks designed and taken care of. **The bottom line: improving curb appeal with landscaping yields a great return on investment. **
Experts Verify Investment Pays Off
So how much can a home’s worth go up with landscaping? There are lots of factors to devise the number. John Gidding, host of HGTV’s Curb Appeal said in a Washington Post article, “I have always heard the number 150 percent. But to me that is conservative. On a project, I put in $20,000 and the sellers got $200,000 more than they had paid for the house just a year prior. The return was astonishing.”
Of course, not everyone can expect these kind of results, but you can use the numbers and the anecdote to help advise your customers.
How to Talk to Customers about Landscaping Investment
You probably get the “value” question all the time from customers. And, you’ve likely found that there is no magic formula to answer the question.
Still, there are quantifiable ways to share with homeowners how landscaping will increase the value of their property. Here are some specific ways you can talk to them about their investment.
Landscape Remodeling Has Huge Impact
The Remodeling Impact Report: Outdoor Features from the National Association of REALTORS®, shares some interesting data on landscaping. According to the report, real estate agents rank basic external curb appeal as one of the most important aspects of a home that appeals to home buyers.
Update or Add Some Basics
While interiors get renovated and redesigned all the time, landscaping may not get the same attention. But it should, considering the great returns cited in the survey.
Freshening up the basics of a property at least once a year keeps the landscaping fresh. You can suggest new planters, flowering shrubs, or mulching.
Color and Texture: Attention-Getters
When you talk about landscaping with clients, remind them of how color and texture are attention-getters. Bright, vivid landscaping welcomes the world onto a property.
If your customers are looking to add value, this is a great option. When designing this type of project, offer the customer ways in which the yard can look good year-round.
When homeowners engage you for this type of project, they probably have more to spend. You’ll be able to create an experience full of charm and color. The typical budget for this is around $6,000. And according to the report, a lot of that would be recouped.
On top of this return, homeowners may experience lower energy costs because the landscaping is protecting the home, either from excessive heat or cold. Landscaping can act like an insulator so be sure to tell clients about this benefit.
Lawn Maintenance: Critical When Selling
The report highlights the estimate on return is 267% for standard lawn care service. Within the report, there are some other worthwhile tips to share with your customers when they want to increase their curb appeal.
Investment Only Comes from Quality Design
While you’re relaying the facts about investing in landscaping to homeowners, you should also mention that the American Society of Landscape Architects (ASLA) recommends homeowners invest 10% of their home’s value in landscaping.
After discussing investment and return, you’ll want to remind them that using a professional service like yours is vital to this conversion. How it’s designed, installed, and maintained makes all the difference in whether or not they’ll recoup their costs.
The materials used matter as well. You may feel limited in what you can offer clients because you have limited sources. This could be impacting your profitability but there are ways to expand sourcing. Using an online marketplace is a practical solution.
Expand Sources, Deliver Better ROI for Clients
Don’t be limited anymore by your sourcing choices. With an online marketplace that brings together suppliers and buyers, you’ll have access to many more choices.
This means, you can design in a way that’s unaffected by availability. As a buyer, you’ll be able to know in real-time what plants are available and at what cost. And you can stretch your (and your customer’s) dollar further when you have more possibilities.
Possibilities are just what landscaping offers to properties, including the possibility of a great return. Be sure to share these stats and thoughts with customers when you have the ROI conversation.